CrossFit No Quarter Logo Package
Design and implement entire business identity package, including promotional materials, web-materials, banners, signs, etc.
Introduction
I was originally hired to create a website or a new CrossFit gym. When the owner of the gym was unable to produce a logo for the website, I stepped in and provided a number of proofs. I went on to create their entire identity package, store signage, promotional materials, website, and more. This was in addition to resolving conflicts with their internet service provider, their property management company, the sign printer, and the banner printer. I even personally installed the banner to demonstrate how it could be reused in other contexts.
LOGO Design/Variations
This behance project shows the logo we finally came up with and the various styles we used depending on the medium.
This was the final high-resolution, full color Black on White version that was used for the Store Signage. Because of the detail in this piece, it was not practical for all media.
This was the preferred resolution and color of the logo. It does not contain the same glossy detail as the Black on White version and was better suited for some applications.
This was the default abbreviated logo in White on Black.
This shows the various versions of the logo. All were rendered in Adobe Illustrator as vector graphics for scalability. A Black on White version of this file was also created. Both files were delivered to the customer even though the customer refused to pay me for any of the logo/design work.
This shows one implementation of the NQ logo for a Google Maps marker.
When Google came out with Google Communities, I immediately registered the CrossFit community name and created this logo for the Google Community.